top of page


Podcast Creation

**Visit "example podcast" to listen to a podcast we created about podcast creation**

Why you should podcast

Welcome to the world of podcasting, where your expertise and knowledge can reach an even wider audience of health professionals and educators. Here are a few reasons why you should consider starting your own podcast:


Expand Your Reach: With a podcast, you can share valuable insights, research findings, and educational content with a global audience. Reach professionals and students in your field who are eager to learn and grow.


Establish Authority: Podcasting allows you to position yourself as an expert in your niche. By consistently delivering high-quality, informative episodes, you can build trust and credibility among your peers and listeners.


Convenient and Time-Efficient: Podcasts provide a flexible way to consume information. Busy professionals and educators can listen on the go, during commutes, or while multitasking. It's a convenient and time-efficient method of learning.


Networking Opportunities: Podcasting opens doors to collaboration and networking. You can invite HPE leaders, experts, and influencers as guests on your show, fostering meaningful connections within your field.


Build a Community: Engage with your audience on a deeper level through the power of podcasting. Create a community around your show, encourage discussions, and receive feedback to refine your content.


Podcast formats and structures

When it comes to podcast formats and structures, there are various options to suit your specific needs and preferences. Here are a few popular formats you can consider:


Interview-Based Shows: Conduct insightful interviews with experts, and thought leaders in the healthcare and HPE fields. This format allows for engaging conversations and diverse perspectives.


Educational/Instructional Shows: Deliver valuable content by sharing your expertise, discussing research findings, or providing practical tips and techniques for fellow professionals and educators.


Storytelling and Narrative Shows: Craft compelling stories and narratives that captivate your audience. This format can be highly engaging and allows you to connect emotionally with your listeners.


Panel Discussions: Bring together a group of experts to discuss relevant topics, share different viewpoints, and explore various aspects of healthcare and education. This format encourages dynamic conversations.


News and Updates: Keep your audience informed about the latest developments, research breakthroughs, and industry news. This format allows you to provide timely information and analysis.

Storytelling and Scripting:

Captivating storytelling and effective scripting are crucial for engaging your audience. Here are some tips to help you craft compelling podcast episodes:

Identify Your Audience:

Understand who your target audience is and what they're interested in. Tailor your stories and scripts to resonate with their needs, challenges, and aspirations.


Outline Your Episode:

Create a detailed outline that includes key points, transitions, and the overall structure of your episode. This ensures a logical flow and helps you stay on track while recording.


Hook Your Listeners:

Start your episodes with an attention-grabbing hook or an intriguing question. This captivates your listeners right from the beginning and encourages them to keep listening.


Use Personal Stories and Examples: Incorporate personal anecdotes and real-life examples to make your content relatable and memorable. Connect with your audience on an emotional level.


Keep it Conversational: Avoid sounding overly scripted or robotic. Aim for a conversational tone, as if you're having a friendly discussion with your listeners. This helps build rapport and engagement.


Practice and Refine:

Practice reading your scripts aloud to ensure smooth delivery. Pay attention to pacing, intonation, and pauses. Refine your scripts based on feedback and continually improve your storytelling skills.


Artwork for podcasts

Eye-catching artwork plays a crucial role in attracting potential listeners and creating a strong brand identity for your podcast. Here's how to create compelling podcast artwork:


Professional Design: Consider hiring a graphic designer to create a visually appealing podcast cover art. Alternatively, you can use online design tools like Canva to design your own using pre-made templates.


Clear and Readable: Ensure that the title and subtitle of your podcast are clearly visible and readable, even at smaller sizes. Use legible fonts and contrasting colors to enhance visibility.


Relevant Imagery: Choose imagery that reflects the theme and content of your podcast. Use high-quality images that convey professionalism and capture the attention of your target audience.


Consistent Branding: Maintain consistency across your podcast artwork, website, and other promotional materials. Use consistent colors, fonts, and visual elements to establish a recognizable brand identity.

Resize for Different Platforms:

Optimize your artwork for various podcast platforms and social media channels. Create versions in different dimensions to ensure your artwork looks great wherever it appears.


Choosing free music for your podcast

Selecting the right music for your podcast sets the tone and enhances the overall listening experience. Here's how to choose free music for your podcast:


Royalty-Free Music Libraries: Explore royalty-free music libraries like YouTube Audio Library, Free Music Archive, or SoundCloud's Creative Commons section. These platforms offer a wide range of music genres and styles to choose from.


Consider the Mood: Select music that complements the content and atmosphere of your podcast. Whether it's upbeat and energetic or calming and relaxing, the music should enhance the emotions you want to convey.


Check Licensing Terms: Make sure the music you choose is available for free use in podcasts and other forms of media. Pay attention to licensing terms, attribution requirements, and any limitations set by the artist or platform.


Edit and Loop: Depending on your podcast's needs, you may need to edit or loop certain sections of the music to fit your intro, outro, or transitions. Utilize simple audio editing tools to make adjustments as necessary.


Hiring an Audio Engineer

If you're seeking professional-grade audio quality and want to focus solely on content creation, hiring an audio engineer can be beneficial. Here's why:


Optimal Sound Quality: An audio engineer will ensure your podcast episodes are recorded, mixed, and mastered to the highest standards. They possess the technical expertise to eliminate background noise, balance audio levels, and enhance overall sound quality.


Time-Saving: By outsourcing the technical aspects of audio production, you can save valuable time. This allows you to dedicate more energy to researching, scripting, and refining the content of your podcast.


Expert Advice: Audio engineers bring their expertise and experience to the table. They can guide you on microphone selection, recording techniques, and other audio-related decisions, helping you achieve the best possible sound.

Booking Guests

Booking guests for your podcast not only brings fresh perspectives to your episodes but also helps you connect with influential individuals in your field. Here's how to effectively book guests:


Define Your Target Guests: Determine the type of guests who align with your podcast's theme and appeal to your target audience. Consider experts, professionals, educators, authors, and industry leaders in the health and education sectors.


Research and Reach Out: Conduct thorough research to identify potential guests who would be a great fit for your show. Explore their work, recent contributions, and social media presence. Craft personalized and compelling outreach messages to invite them to be on your podcast.


Establish Credibility: Highlight your podcast's mission, target audience, and previous episodes featuring reputable guests. Demonstrating your credibility and the value you bring to your listeners can increase the chances of securing guests.


Provide Clear Value Proposition: Clearly communicate the benefits of being a guest on your podcast. Outline the exposure their expertise will receive, the opportunity to share their insights with a broader audience, and how your podcast aligns with their own goals.


Follow Up and Confirm: Once a potential guest shows interest, promptly follow up with necessary details, such as recording time, format, and topic. Maintain good communication leading up to the recording date and ensure all parties are on the same page.


Transcripts with Otter

Transcribing your podcast episodes is an excellent way to improve accessibility, enhance search engine optimization (SEO), and provide an alternative format for consuming your content. Otter is a popular tool for transcribing podcasts. Here's why:


Accuracy and Efficiency: Otter uses advanced speech recognition technology to transcribe audio recordings with impressive accuracy. It saves you time compared to manual transcription and allows for quick editing and corrections.


Easy Integration: Otter seamlessly integrates with various audio and video conferencing platforms, making it convenient to import recordings and transcribe them automatically.


Editing and Formatting: Otter provides an intuitive interface where you can easily edit, format, and timestamp your transcriptions. This allows you to add speaker names, correct mistakes, and divide the text into paragraphs for better readability.

Accessibility and SEO Benefits: By providing a transcript alongside your podcast episodes, you make your content more accessible to individuals with hearing impairments. Additionally, search engines can crawl and index the text, potentially boosting your podcast's discoverability.


Uploading to a Host

Once your podcast episodes are recorded and edited, it's time to upload them to a hosting platform. Here's how the process typically works:


Choose a Hosting Platform: Select a podcast hosting platform that suits your needs, such as Libsyn, Anchor, or Buzzsprout. Consider factors like storage space, analytics, ease of use, and pricing.


Create an Account: Sign up for an account on your chosen hosting platform. Provide necessary details, such as podcast name, description, and artwork.


Upload Episodes: Use the platform's interface to upload your edited podcast episodes. Ensure they are in the required audio file format (typically MP3) and follow any specific guidelines provided by the hosting platform.


Add Episode Details: Enter episode titles, descriptions, and relevant metadata for each episode. This information helps listeners discover and understand the content of your episodes.


Publish and Distribute: Once your episodes are uploaded and details are added, publish them on the hosting platform. The platform will generate an RSS feed, which you'll submit to podcast directories like Apple Podcasts, Spotify, Google Podcasts, and others. This enables your podcast to be distributed across multiple platforms and reaches a wider audience.



Congratulations! You're now ready to share your podcast with the world of health professionals and educators.

bottom of page